If you took the humor of The Hitchhiker’s Guide to the Galaxy, and mashed it up with Aldous Huxley’s Brave New World, I think QualityLand is what you would get.
From the moment I started reading I found this almost impossible to put down. I am always a little nervous when reading a translation, because some books I don’t think translate as well no matter how talented the translator. I needn’t have worried with this one. The translator (Jamie Searle Romanelli) did an excellent job. At times I was even surprised that the book was originally written in German, since the setting felt very much like the US.
It takes us a little while to get to the heart of the plot, and I didn’t always feel like all the viewpoints we were given were necessary, but all the view points were so entertaining that I didn’t mind so much. The plot is this, TheShop – The World’s Most Popular Online Retailer – has sent a product to Peter Jobless. Peter Jobless (his surname comes from his father’s occupation at the time of his conception) believes the product was sent in error. He is now on a mission to return it. But TheShop, won’t let him. After all, TheShop does not make mistakes. It’s in his profile. Of course he wants the item.
It sounds ludicrous, but it’s entertaining, and clever to boot. There are so many topics the author managed to comment on, everything from privacy, to evolving technology, to consumerism and politics. And he managed to do it without sounding preachy. That didn’t make the result any less terrifying though.
The characters were a lot of fun. Peter is an average Joe kind of guy with a soft spot for defective machinery. Kiki, a character we meet later in the book, absolutely stole the show once she entered. I adored her. She’s a pull no punches, tell it like it is, kind of girl, with many shades of gray.
The chapters are short and the pace moves pretty quickly. It does a fantastic job of world building without lengthy info dumps. Humor is a subjective thing, so I would recommend checking out Amazon’s Look Inside or Sample feature before purchasing. If you aren’t laughing at the first chapter (maybe even the first page) this might not be the book for you.
Otherwise, a relevant and entertaining satire that I highly recommend!